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2011 GMC Acadia Denali | Car Pictures Video Specification Features Suspension Price Rebates Colour List Exterior and Top Speed

Monday, April 18, 2011

Expanding The Brand Beyond Trucks and SUVs

2011 GMC Acadia Denali
2011 GMC Acadia Denali - Click above for high-res image gallery

The Denali brand began as a luxury trim package for the 1998 GMC Yukon, whereupon it quickly became apparent that affluent buyers would pony up for big wheels and large quantities of chrome. In fact, the Denali was so successful that GM designers penned a new, bolder front end, rearranged some body panels and the more expensive Cadillac Escalade was born. Over the years, the Denali brand also migrated to the Sierra pickup, yet despite the brand's popularity, the growth inexplicably stopped there.

That's changed for 2011, as GMC has breathed new life into its Denali franchise with a high-rent Acadia. Does the long-successful brand have the staying power to move away from boxy SUVs and trucks in favor of a kinder, gentler crossover?


With 68,295 U.S. sales in 2010, the Acadia was the second best-selling GMC-branded vehicle behind only the Sierra pickup. Data from AutoPacific shows that the median price for this "Professional Grade" CUV was a substantial $40,000, which suggests this family wagon is a cash cow for General Motors. There was a time when a $40,000 price tag would elicit gasps from car buyers and the media alike, but nowadays, many non-luxury crossovers can crest that mark. The Acadia Denali is obviously no different, as standard features like a head-up display, 20-inch wheels, bi-xenon headlamps, moonroof and a leather steering wheel with wood accents can cost a pretty penny.

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