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2011 Hyundai Equus Ultimate | Car Pictures Video Specification Features Suspension Price Rebates Colour List Exterior and Top Speed

Monday, April 18, 2011

Lexus Luxury At A Hyundai Price

2011 Hyundai Equus Ultimate
2011 Hyundai Equus Ultimate – Click above for high-res image gallery

My roommate – bless her heart – is about as much of a car enthusiast as the BMW X6 is a coupe. She puts forth an honest effort to hold conversations with me about autos, but 90 percent of the time, it just doesn't work. You have to understand, in her eyes, a Cadillac Escalade is the pinnacle of luxury, the fastest car in the world has to be a Ferrari and the Mitsubishi Lancer Evolution is fitted with "those squeezy seats." She's still amazed by the power of Bluetooth and always gets wide-eyed whenever I plunk a car into Reverse and a rear-view camera comes on.

That in mind, it will come as no surprise to learn that when the 2011 Hyundai Equus Ultimate arrived at my door, she beckoned from the other room, "Hey, I think your Lexus just showed up."

It's like she had already drank the proverbial Kool-Aid. Hyundai wants everyone to believe that its new luxury flagship is capable of doing everything that a Lexus LS does, but at a much lower price. And while there are a few swing-and-miss things to note about the Equus experience, what Hyundai has done here is create a truly bona-fide luxury car capable of standing toe-to-toe with its Japanese competition and coming pretty darn close to the likes of its lofty German rivals.

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