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2011 Jeep Compass | Car Pictures Video Specification Features Suspension Price Rebates Colour List Exterior and Top Speed2011 Jeep Compass | Car Pictures Video Specification Features Suspension Price Rebates Colour List Exterior and Top Speed

Monday, April 18, 2011

Least Capable Jeep Still Lost In The Woods

2011 Jeep Compass


Let's be honest here: The 2011 Jeep Compass should have never been built – at least not in the form it took. A derivative of the compact Dodge Caliber, the 2011 Jeep Compass is neither a real Jeep compass nor an SUV, but a singular testament to how badly Daimler mismanaged the brand over its decade of ownership. And sales have proven this out. Although the Compass did well in the first year after its May 2006 launch, interest quickly cooled, and through the end of 2010, Chrysler had totaled only 111,000 Compass sales. The company managed to move fewer than 16,000 of them last year.

A "softroader," the Compass was meant to compete in the growing field of compact, front-wheel-drive crossovers often derided as "Cute Utes." The misguided, condescending and paternalistic attitude of the Germans running DaimlerChrysler at the time was that young women would flock to the Jeep Compass, while its mechanical twin, the Jeep Patriot, was designed for the boys. While the Patriot at least looked like a Jeep – the much-loved, discontinued Cherokee – the googly-eyed Jeep Compass was cartoonish, like a Jeep animated for the Powerpuff Girls.

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