How Volvo Got Its Groove Back
2011 Volvo S60 – Click above for high-res image galleryDuring the 2010 Los Angeles Auto Show keynote, Volvo CEO Stefan Jacoby discussed his plans to shift the Swedish automaker away from the rest of the premium segment. This doesn't mean that the quality of materials or craftsmanship is going to suffer, but instead of creating products that are specifically engineered to compete with the likes of Audi, BMW and Mercedes-Benz, Volvo will be working to reaffirm its own unique Swedish brand identity.
The 2011 Volvo S60 points the way forward for the brand's new groundwork. The 'naughty' new sedan is stylish, luxurious and has the guts of a true sporting sedan, but it just doesn't come close to the sort of precision we find in an Audi A4 or BMW 3 Series. Fine, then, that the Volvo has plenty of other impressive qualities to give it a unique edge over the competition. Consider it a premium sport sedan for people who don't want the stereotypical premium sport sedan.
We recently welcomed a Blazing Copper S60 to the Autoblog Garage to see if Volvo's recipe for uniqueness has created a delicious dish of Swedish engineering.
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2011 Volvo S60 – Click above for high-res image galleryThe 2011 Volvo S60 points the way forward for the brand's new groundwork. The 'naughty' new sedan is stylish, luxurious and has the guts of a true sporting sedan, but it just doesn't come close to the sort of precision we find in an Audi A4 or BMW 3 Series. Fine, then, that the Volvo has plenty of other impressive qualities to give it a unique edge over the competition. Consider it a premium sport sedan for people who don't want the stereotypical premium sport sedan.
We recently welcomed a Blazing Copper S60 to the Autoblog Garage to see if Volvo's recipe for uniqueness has created a delicious dish of Swedish engineering.
Tags : 2011 Volvo S60 Photo, 2011 Volvo S60 Pricing, 2011 Volvo S60 Review, 2011 Volvo S60 Classified, 2011 Volvo S60 Rebate, 2011 Volvo S60 Spec, 2011 Volvo S60 Comparison, 2011 Volvo S60 Warranty, 2011 Volvo S60 Crash Test Video, 2011 Volvo S60 Paint Color, 2011 Volvo S60 Standard Equipment, 2011 Volvo S60 Recall, 2011 Volvo S60 Safety Feature, 2011 Volvo S60 Package/Option, 2011 Volvo S60 Ownership Cost, 2011 Volvo S60 Lease Calculator Loan, 2011 Volvo S60 Calculator Resale Value, 2011 Volvo S60 Trade-In Value, 2011 Volvo S60 Future & Concept, 2011 Volvo S60 Factory Pics, 2011 Volvo S60 Factory Videos, 2011 Volvo S60 Owner, 2011 Volvo S60 in America, 2011 Volvo S60 in USA, 2011 Volvo S60 is Pakistan, 2011 Volvo S60 in Italy, 2011 Volvo S60 countach, 2011 Volvo S60 kit cars for sale, 2011 Volvo S60 kit cars, 2011 Volvo S60 carolinas, 2011 Volvo S60 wallpapers, 2010 2011 Volvo S60 , 2011 Volvo S60 watches, 2011 Volvo S60 limo, transporter 2 2011 Volvo S60 , 2011 Volvo S60 logo, 2011 Volvo S60 watches, 2011 Volvo S60 wallpaper, 2011 Volvo S60 racers, 2011 Volvo S60 black, 2011 Volvo S60 watch, 2011 Volvo S60 for sale, 2011 Volvo S60 for sale, 2011 Volvo S60 wallpaper.
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