Before, there was just one Toyota Venza. Oh sure, you could boost the equipment and outfitting by ordering option packages, but since its launch, the Venza has not carried a suffix. For 2012, Toyota is changing its strategy and now there are Venza LE, XLE and Limited trim levels for buyers to choose between.
The LE starts it off, and it gets cushier and better-equipped from there with the XLE and Limited, though even in the base model, you won't find a Venza without a six-disc changer, Bluetooth, and USB and auxiliary input. The top-dog Limited is a leather-lined, V6-powered box of rock thanks to a JBL Synthesis surround-sound audio system. Navigation, panorama roof, automatic high-beams are some other highlights. In between, the XLE covers the middle ground with a whole bunch of optional choices.
The changes add a new bit of shorthand to the Venza that makes it easy to pick out the sybarites from the skinflints. Toyota thinks the move brings the Venza in line with its other products and makes choosing more convenient for buyers. The full press release is after the jump.