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Toyota goes creepy with new Prius People Person commercial

Saturday, September 24, 2011

Toyota Prius ad people person

In the latest Prius family commercial by Toyota, actual actors, loads of computer animation and a miniature set combine to create the illusion of a Godzilla-sized man made of people. He then steps out of his house to find that his Toyota Prius has morphed into four vehicles: a regular Prius, Prius V, Prius C concept and Prius Plug-In. This is the end of Mr. People Person, as he quickly disintegrates, leaving only his size-bazillion shoes and a bunch of little people behind.

Toyota's narrative behind its Prius People Person ad states:
Not long ago, there was one model of Prius for everyone to share. But now that one Prius has become a family: There's one for everyone. There's the original one, the bigger one, the smaller one and the one that plugs in. They're all a little different, just like us.
We'd say the spot makes sense conceptually, but it's a bit over the top, and creepy to boot. See it for yourself after the jump and let the disintegration begin.


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