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Aston Martin named Britain's coolest brand yet again

Thursday, October 6, 2011

Aston Martin logo

Let there be no mistake made about it: Aston Martin is not only the coolest automotive marque, but also the coolest brand overall. At least in the United Kingdom.

For the fifth time in six years, the British automaker has topped the list compiled by the CoolBrands Council. The annual contest starts with a list of some 10,000 brands, then whittles it down to a 1,500-name "shortlist" before the top 500 are identified.

Near the top of the list were brands like Apple and Bang & Olufsen (which just happens to furnish the audio systems in many of Aston's models), but they were all beaten out for the top spot yet again by the House that David Brown Built.


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