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Porsche Design raises the bar with Johnnie Walker Blue Label Collection

Sunday, October 2, 2011

Posted Oct 1st 2011 2:02PM
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Johnnie Walker Blue Label Collection by Porsche Design Studio

It's not often that cars and whiskey cross paths on these pages, but it does happen. One distillery manager began charging his EV off of spent barley. Another blended special bottles for Formula One drivers. Now Porsche Design has teamed with Johnnie Walker for the exclusive scotch packages you see here.

The Johnnie Walker Blue Label Collection by Porsche Design Studio includes three items. The collection starts out with The Chiller, a case made of brushed titanium and blue leather to hold one square bottle of Walker's finest blend. Its top turns into an ice bucket. next is The Cube, whose top also turns into an ice bucket, but its larger encompasses an individually-numbered bottle of Blue Label, four crystal tumblers, and a set of stainless-steel tongs.

The piece de resistance, however, is the Private Bar: a six-and-a-half-foot-tall tower of titanium, glass and leather. It opens and pivots 180 degrees automatically (via electronic sensors) to reveal three bottles of Blue Label, four illuminated crystal tumblers, chilled water and an ice bucket.

All three items were styled by Porsche Design at its studio in Austria, and they don't come cheap. The Chiller and The Cube sell for £240 ($375) and £490 ($770) respectively through a selection of high-end retailers in London. The Private Bar is available for about $150,000 by special order. Check them out for yourselves in the attached photo gallery and the pair of press releases after the jump.


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